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       Selling First: Our Marketing Plan in the

                                                   Critical First 30 Days

 

The most activity for newly listed homes is generated within the first 3 months. We make every effort to set in place; internet, signage, print, e-mail and face to face marketing and advertising of your home as quickly as possible. We have outlined our Critical First 30 Day Marketing Plan below.

 

With the current market conditions, it is more important than ever to make the right choice in REALTORS® and to choose a Full Service Brokerage with national name recognition. The real estate process can be very time consuming and complicated. We have the expertise to focus on the key areas of listing your home that will help to get you the highest return on investment.

Click here to learn more about The Hazel Team and the value to you as your listing team.

                                                                 

INTERNET: Over 84% of buyers start their search for a home on the internet.

We offer distinctive appearance and prioritization of your listing on the major real estate web sites.

 

  • Yahoo Real Estate
  • Realtor.com Enhanced Showcase – for both GAMLS & FMLS#s click here to see an example of a listing)
  • AJChomefinder.com - Atlanta Journal Constitution
  • First Multiple Listing Service
  • Georgia Multiple Listing Service
  • Prudential.com
  • PrudentialGeorgia.com
  • Hazelteam.com
  • www.”your address”.com (we buy your address domain name)
  • Zillow.com
  • Craigslist – web page
  • Click to see additional web sites. Your home will be featured or showcased on over 110 web sites…more sites and with higher priority and distinction than any other brokerage.
  • Your listing will also be pulled up on the web sites of other brokerage companies.
  • We regularly update high quality pictures and descriptive text on internet sites. This refreshes your listing in searches by prospective buyers.

CUSTOM VIRTUAL TOURS & PICTURES: We use the most advanced tools and technology to showcase your home to the maximum audience of buyers.

 

  • High quality wide angle pictures are used for all web sites and print
  • Back lighting used when necessary for dimly lit rooms
  • High quality print materials including two sided color fliers
  • The maximum allowed pictures are posted on every web site
  • Cutting-edge virtual tours and slide shows are created and posted on all web sites where we can host  a VT.

 TEXTING: A web page is created for your home on a texting service.  Buyers are able to follow texting instructions from a sign rider. This enables them to access information about your home on their cell phone from in front of your house.

 

  • When buyers text to get information, we are alerted on our cell phone which displays their cell phone number and allows us to follow up.
  • Buyers will receive a text message and click on your address for more information
  • A miniature web page comes up on their phone featuring your home
  • Multiple pictures of your home are displayed
  • Full text description as well as all MLS information
  • Square footage is displayed on this site
  • We are able to track texting activity and activity on the text service web site
  • TEXT: hazelteam  TO: 48696  (to view our listings)

SIGNAGE: The Prudential Real Estate sign has 98% name recognition. Prudential Real Estate is ranked “Highest in Satisfaction for Home Sellers Among National Full Service Real Estate Firms,” in J.D. Power and Associates’ 2008 Home Buyer/Seller Study SM.

 

  • Install “post” sign in yard for greater visibility
  • Order domain registration for www.”your address”.com (click here to view a current listing domain page)
  • Order domain sign rider to be printed
  • Order text sign rider to be printed
  • Place brochure box in yard for 2 sided color fliers
  • Domain rider and text rider will be attached to the post sign

PRINT MATERIALS: We use marketing messages that sell the unique value and attributes of your home, making it stand out from competing properties, and ultimately helping to attract more qualified buyers.

 

  • Custom 2-sided color fliers with engaging designs that compliment the pictures of your home. Printed on quality paper for the brochure box and to leave in your home.
  • Virtual Tour uploaded onto “Business Card” CDs to leave in your home. Nice for out of town buyers to take back home and show their friends.
  • Property cards are a great way to put your home information into a small package. It’s a business card with agent info on one side and 3 pictures of your home on the other side with text, price, address, domain & MLS#.
  • We create customized Homebooks that include your flyer, approximately 15 pages of information on your county, Seller’s Property disclosure, and subdivision amenity pictures/information and the plat if available.              
  • Homebooks are a great tool for out of town buyers. They will use it as a reference and be reminded of your home.

 

E-MAIL MARKETING: This is used consistently throughout the listing period to communicate with agents and buyers about your new listing, open houses, incentives and price improvements.

 

    

  • E-cards are blasted to real estate agents who sell in your area or price range as well as other listing agents in the area. They are e-mail cards that we use to announce your new listing and again each time we have an announcement regarding your home.
  • Reverse prospecting is done through MLS and automatically through the Prudential Georgia web site. We establish contact with agents whose clients have viewed your listing online. We can send an e-mail flyer to them from your domain page.
  • You have the ability to send e-mail fliers of your home to friends and co-workers who may be looking for a home like yours.

 FACE TO FACE:

 

  • We present your new listing to other agents in the office at our monthly Prudential GA sales meetings.
  • The first open house will be scheduled within weeks of the listing date and advertised on numerous websites.
  • An agent open house will be scheduled during the first month either with Prudential Georgia agents or coordinating with other brokers listed in the neighborhood.
  • We sometimes get calls from your yard sign and have the opportunity to try to sell your home to prospective buyers using the detailed knowledge that we have of your home and its story.

 

REPORTING: Sent via e-mail regarding web site activity and showing feedback from selling  agents.

     

  • Weekly reporting on Prudential Georgia Realty web site activity each Monday.     
  • Daily or weekly reporting can be set up from Yahoo Real Estate.       
  • Realtor.com reporting is sent weekly for both GAMLS and FMLS#s.
  • Sellers are updated periodically with statistical reports showing; months of inventory, days on market, number of pending and sold properties, and the percent of sold price vs. list price for area properties.
  • Communication between listing agent and seller is vital. We will regularly communicate with our sellers using the mode that is most comfortable and convenient for them
  •  Set up your listing page on Homefeedback.com. Buyer feedback is requested from the showing agents and the feedback is e-mailed to the seller and listing agent.

VIDEOS: We are currently working on incorporating videos into our marketing for listings. We strive to provide you with the absolute best marketing advantage.

 

 
Prudential Georgia Realty | Cheryl Hazel, ABR,CSN,Fine Homes Specialist, Towne Lake | 2340 Towne Lake Pkwy, S-150, Woodstock, GA 30189 | 770-517-2150 | Contact Me by E-mail